3rdViews

3rdViews2018-07-28T06:10:38+00:00

I’m told that one of the greatest skills I have is the ability to translate my day-to-day interactions into lessons on how to become a more customer-focused organisation. Useful? Absolutely!

Hundreds of times each day I find myself observing ordinary interactions from the outside – seeing different perspectives on the situation. By doing this, I’ve learned that it’s often the little things that make the difference to our experiences – a well-placed sign, a pause to listen, a quick check of quality or a little empathy. Simple things, but a critical part of a customer-focused strategy.

These observations of ordinary life provide great insights, and help me work with clients to design great organisations and experiences.

These observations are my 3rdViews. What are yours?

Perfectly Imperfect

“Perfectionism is increasing and that’s not good news”. A recent Harvard study tells us that young people are becoming increasingly perfectionistic, and that this is impacting their mental health. Meanwhile, every time we run our [...]

By |February 2nd, 2018|Categories: 3rdViews, Customer Experience, Leadership, Perspective|Tags: , , , , , , , |Comments Off on Perfectly Imperfect

New year, fresh perspectives

Happy New Year! A new year brings the opportunity for a fresh start and big ideas. Unfortunately, most of us struggle to maintain the momentum past the first fortnight. We take on too much, and [...]

By |January 12th, 2018|Categories: 3rdViews, Customer connection, Customer culture, Customer Experience, Observation, Perspective, Storytelling|Tags: , , , , |Comments Off on New year, fresh perspectives

Apple… is it time to break up?

Apple hit my customer experience sweet spot, then broke it. Was it down to poor customer experience redesign? Is your new offering destroying the very value that won your customers in the first place? The [...]

By |November 7th, 2016|Categories: 3rdViews, Customer Experience, Customer Insights, Feedback|Tags: , , , , , , |Comments Off on Apple… is it time to break up?

From customer-phobic to Customer-focused!

Are you arachnophobic, agoraphobic or acrophobic? If not, you’ll certainly know someone who is. Fearing spiders, crowded places and heights is not always a bad thing as each of these has an inherent aspect of [...]

By |June 13th, 2016|Categories: 3rdViews, Customer Experience, Customer Focus, Customer Insights, Leadership|Tags: , , , , , , |Comments Off on From customer-phobic to Customer-focused!

Customer Insights – are your beliefs holding you back?

“If I had asked people what they wanted, they would have said 'faster horses'.” - Henry Ford The notion that ‘customers don’t know what they want’ is an idea derived from this quote. However, unfortunately [...]

By |February 29th, 2016|Categories: 3rdViews, Customer Focus, Customer Insights, Feedback|Tags: , , |Comments Off on Customer Insights – are your beliefs holding you back?