Customer Research is a valuable way to immerse in the customers’ world, and understand your organisation from their perspective. Regular interactions with customers give clues, which can be explored using customer research, and ultimately inform our strategy, and the products and services we offer.

Well-designed, rigorous customer research is a critical component of any Customer Experience program, to uncover the problems that need to be solved, and identify innovative solutions.

3rdView Customer Research is targeted, focused, and robust. We help our clients make the most of existing information to determine the type and extent of any primary research required. Our research focuses on exploring the customer experience from multiple angles and therefore draws on deep qualitative approaches, supported by quantitative research where appropriate.

3rdView believes in involving your people in research events. We equip them with the capability and stories that will extend the life and reach of the research learnings and insights, and drive long-term culture change.

Our experienced designers can lead, coach, or work alongside your people as you develop your customer research maturity. We offer in-house and public programs to help you get started.