I’m told that one of the greatest skills I have is the ability to translate my day-to-day interactions into lessons on how to become a more customer-focused organisation. Useful? Absolutely!

Hundreds of times each day I find myself observing ordinary interactions from the outside – seeing different perspectives on the situation. By doing this, I’ve learned that it’s often the little things that make the difference to our experiences – a well-placed sign, a pause to listen, a quick check of quality or a little empathy. Simple things, but a critical part of a customer-focused strategy.

These observations of ordinary life provide great insights, and help me work with clients to design great organisations and experiences.

These observations are my 3rdViews. What are yours?

Protect your Organisation from Corporate Knowledge Loss – Now!

Blog in partnership with Sausage Machine. In recent weeks it has become clear that the air travel customer experience is badly broken. A messy mix of flight cancellations, lost bags and major delays have us [...]

By |September 13th, 2022|Categories: 3rdViews, Customer Experience, Leadership, Observation|Comments Off on Protect your Organisation from Corporate Knowledge Loss – Now!

It’s a gift to give

If a client asked the 3rdView team to build a gift-giving prioritisation matrix there are a few criteria that would top our list. High impact Small investment, easy to source Environmentally sustainable Produced locally A [...]

By |December 21st, 2021|Categories: 3rdViews|Comments Off on It’s a gift to give

Design Thinking can help us make sense of world events

One of the most critical aspects of Design is the concept of feedback. When the people we are designing for tell us what they value and don’t value about their experiences, and about our solution [...]

By |March 19th, 2021|Categories: 3rdViews, Customer Insights, Feedback, Human-centred Design, Perspective|Comments Off on Design Thinking can help us make sense of world events
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