Design Thinking can help us make sense of world events

2021-03-19T02:01:16+00:00

One of the most critical aspects of Design is the concept of feedback. When the people we are designing for tell us what they value and don’t value about their experiences, and about our solution ideas, we are obliged to listen, because ultimately their experience is what determines our level of success. If we are open and truly empathise with the people we are designing for, the conversation that follows will be aimed at working together to find a better solution. People who don’t subscribe to a ‘design thinking’ mindset, or don’t feel responsible for the current reality, often respond [...]

Design Thinking can help us make sense of world events2021-03-19T02:01:16+00:00

Make the most of today!

2021-02-25T23:18:11+00:00

News flash… The pandemic is no longer an excuse to be ordinary! It’s been a rollercoaster… things that felt so odd a year ago, now feel relatively normal. As individuals, communities and businesses we’ve accepted, adapted, and got on with it. Consumers were patient and understanding when it was clear we are adapting on the run. Today they expect that we’ve paused, pivoted and embedded the necessary changes to get moving again. Not only do your customers deserve to interact with an engaged, focused version of you that is strongly connected to purpose, they expect it. And in a competitive [...]

Make the most of today!2021-02-25T23:18:11+00:00

Adapting to remote facilitation

2020-05-15T06:53:27+00:00

As experienced facilitators, the 3rdView team loves nothing better than bringing participants and a problem together in a room for a conversation. Thanks to remote working, we’ve enjoyed testing and translating our facilitation fundamentals in a virtual context. We’ve taken the time to prototype a range of situations where facilitators and participants connect over technology, and we’ve learned plenty along the way! To help you fast-track your path to facilitating effective digital conversations, we have narrowed down our top 3 tips on… what to retain as a facilitator what to change as a facilitator participant ‘must haves’ for a great [...]

Adapting to remote facilitation2020-05-15T06:53:27+00:00

Apple… is it time to break up?

2018-11-04T00:56:23+00:00

Apple hit my customer experience sweet spot, then broke it. Was it down to poor customer experience redesign? Is your new offering destroying the very value that won your customers in the first place? The situation… I’ll never forget Father’s Day 2004… Not only was it my first Father’s Day with the arrival of my son Lucas a few months earlier, I also received my first ever father’s day present, an iPod from my wife. It was my first Apple product. As a huge music fan, and a faithful Walkman and Discman user over the years, the iPod was a [...]

Apple… is it time to break up?2018-11-04T00:56:23+00:00

Customer Insights – are your beliefs holding you back?

2016-03-03T04:09:47+00:00

“If I had asked people what they wanted, they would have said 'faster horses'.” - Henry Ford The notion that ‘customers don’t know what they want’ is an idea derived from this quote. However, unfortunately the statement it is too frequently misquoted and misunderstood. Henry Ford never actually expressed those famous words. However, if he had, the statement is in fact correct- people find it difficult to imagine and articulate something truly innovative. A problem arises when this quote is used as ammunition against gathering customer insights and customer centricity. Equally harmful to the case for customer insights, are organisations [...]

Customer Insights – are your beliefs holding you back?2016-03-03T04:09:47+00:00