Design is still a new approach to problem-solving in many organisations. Engaging a Design Partner will kick-start your program, so what's the secret to ensuring your first engagement is successful? In a recent round of research with 3rdView clients a fascinating insight emerged... it is actually really difficult to engage a Human-Centred Design (HCD) Partner. Many research participants told us they were only successful after showing fierce determination within their organisation that HCD was a necessary and critical part of their response to a challenge they were facing. If you’re looking to introduce a partner to help shape your organisations HCD journey, [...]