From customer-phobic to Customer-focused!

2016-06-14T02:45:05+00:00

Are you arachnophobic, agoraphobic or acrophobic? If not, you’ll certainly know someone who is. Fearing spiders, crowded places and heights is not always a bad thing as each of these has an inherent aspect of danger. A phobia is an unhelpful anxiety or fear of a situation or thing. If you are scared of something and it can harm you; that is a good thing. If the fear is present, but the danger is not, such as seeing pictures of spiders or approaching the window in a skyscraper, that is unhelpful and hence, is a phobia. What is Customer Phobia? [...]

From customer-phobic to Customer-focused!2016-06-14T02:45:05+00:00

No Parking? No stress.

2014-04-28T01:54:12+00:00

It can be easy to focus on the poorly designed experiences, but every so often something comes along that makes you realise that companies just might be using customer insights to develop innovative new products and services.  Take ‘Secure-a-Park’ for example. One of the great benefits of being a Consultant is that I get to work with many different clients.  This also means that some days I’m racing in between the City and suburbs to get to meetings – bringing the challenge of city parking in to the equation.   Depending on the time available I might try and find a [...]

No Parking? No stress.2014-04-28T01:54:12+00:00

Keep your shirt on!

2014-04-28T01:58:37+00:00

Not all customer needs are created equal. Some are 'nice to have', while others are really 'showstoppers' that can make all the difference between brand loyalty and a customer looking for a new provider. Do you know what matters most to your customers? Do your products and services meet that need? If not, how are you gathering the customer insights that will make the difference? When it comes to business shirts there is one need I have that seems to be particularly hard to find. I prefer cotton as I inherited my father's sensitive skin, and it breathes better in [...]

Keep your shirt on!2014-04-28T01:58:37+00:00
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