I’m told that one of the greatest skills I have is the ability to translate my day-to-day interactions into lessons on how to become a more customer-focused organisation. Useful? Absolutely!

Hundreds of times each day I find myself observing ordinary interactions from the outside – seeing different perspectives on the situation. By doing this, I’ve learned that it’s often the little things that make the difference to our experiences – a well-placed sign, a pause to listen, a quick check of quality or a little empathy. Simple things, but a critical part of a customer-focused strategy.

These observations of ordinary life provide great insights, and help me work with clients to design great organisations and experiences.

These observations are my 3rdViews. What are yours?

Engage a Design Partner: What’s stopping you?

Design is still a new approach to problem-solving in many organisations. Engaging a Design Partner will kick-start your program, so what's the secret to ensuring your first engagement is successful? In a recent round of [...]

By |January 28th, 2019|Categories: 3rdViews, Customer Experience, Customer Insights, Design, Human-centred Design|Tags: , , , |Comments Off on Engage a Design Partner: What’s stopping you?

3 places for ‘Design’ in Schools

3rdView is passionate about both Design and Education. As we head Back to School for 2019, it's a great time to consider where we can encourage Design in our schools! Next week Queensland schools will [...]

By |January 21st, 2019|Categories: 3rdViews, Customer Experience, Design, Human-centred Design, Leadership|Tags: , , , , , , |Comments Off on 3 places for ‘Design’ in Schools

Queensland CX Trends 2019

  A new year… fresh opportunities, a sense of optimism, and a chance to regroup, and reset priorities. We could do this any time of year, but there’s something about the Australian summer that means [...]

Perfectly Imperfect

“Perfectionism is increasing and that’s not good news”. A recent Harvard study tells us that young people are becoming increasingly perfectionistic, and that this is impacting their mental health. Meanwhile, every time we run our [...]

By |February 2nd, 2018|Categories: 3rdViews, Customer Experience, Leadership, Perspective|Tags: , , , , , , , |Comments Off on Perfectly Imperfect

New year, fresh perspectives

Happy New Year! A new year brings the opportunity for a fresh start and big ideas. Unfortunately, most of us struggle to maintain the momentum past the first fortnight. We take on too much, and [...]

By |January 12th, 2018|Categories: 3rdViews, Customer connection, Customer culture, Customer Experience, Observation, Perspective, Storytelling|Tags: , , , , |Comments Off on New year, fresh perspectives

Apple… is it time to break up?

Apple hit my customer experience sweet spot, then broke it. Was it down to poor customer experience redesign? Is your new offering destroying the very value that won your customers in the first place? The [...]

By |November 7th, 2016|Categories: 3rdViews, Customer Experience, Customer Insights, Feedback|Tags: , , , , , , |Comments Off on Apple… is it time to break up?