Sales or Service?

2014-04-28T00:21:37+00:00

When you purchase a product the sales person often tries to ‘add on’ or sell another related item in the name of service. Cynically I view this ’service’ as a way to increase the retailer’s profits and have rarely purchased the additional ‘add on‘ item. That is up until now. I don’t camp.  It is beyond me why anyone would willingly leave a perfectly dry house with a comfortable bed with 1000 percale cotton sheets and share an evening with creepy crawlies and unpredictable weather. This aversion stems from my first Girl Guiding ‘under canvas’ experience that ended with me [...]

Sales or Service?2014-04-28T00:21:37+00:00

Keep your shirt on… again!

2014-04-28T01:52:40+00:00

Is a superior product enough to build customer satisfaction, or is it important to take a more holistic approach to your customers and their experience? For those of you who read my earlier blog on my search for a ‘no-crease’ cotton business shirt, you may be interested to know what happened next… I think it will surprise you! I take up the story seeking to find more shirts like the amazing Abelard one I discovered recently. My first option was to browse the Abelard website. Why pay a mark-up for something when I can buy it online? I knew my [...]

Keep your shirt on… again!2014-04-28T01:52:40+00:00

Keep your shirt on!

2014-04-28T01:58:37+00:00

Not all customer needs are created equal. Some are 'nice to have', while others are really 'showstoppers' that can make all the difference between brand loyalty and a customer looking for a new provider. Do you know what matters most to your customers? Do your products and services meet that need? If not, how are you gathering the customer insights that will make the difference? When it comes to business shirts there is one need I have that seems to be particularly hard to find. I prefer cotton as I inherited my father's sensitive skin, and it breathes better in [...]

Keep your shirt on!2014-04-28T01:58:37+00:00

The Language of your Brand

2014-04-28T02:07:02+00:00

At 3rdView, we’re strong believers that engaged and passionate employees are an essential element of your customer-focused business.  They reflect and reinforce your brand, and can turn it into something truly special.  This really hit home last week during a visit to ‘Le Bon Choix’… Le Bon Choix ("The Best Choice") describes itself as a bakery.  Its branding reflects the French heritage of the owner, and his pursuit for excellence in the creation of exquisite French pastry, cake and bread.  They’re clearly focused on their art – quality product first and foremost. Walk in to Le Bon Choix, and you’ll [...]

The Language of your Brand2014-04-28T02:07:02+00:00
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